Converting Search Engine Optimisation to Buying Customers
Recently listened to a somewhat interesting show on webmasterradio.fm hosted by the well known Shoemoney again basically talking all about converting Traffic in to purchasing customers. Its my beleif that a lot of people don’t actually pay enough attention to this type of thing all all acutally. In practice I have improved graphics or calls to action on web sites and seen registraions go up by 100%. It really is so important. Landing pages for example can be used very effectivelly in Search Arbotrage type campaigns with the combination of ad platform networks such as Azoogle adds MIVA etc. Quite an interesting area of search, people need to spend a lot more time looking at this.
