Microsoft to Buy Yahoo!
After a poor financial year with top line takings down by over 15% and a recent warning that they would have to spend over $300m to revive the company, guess what, Microsoft have made an offer to buy Yahoo!
The already huge and powerful Microsoft have for some time been struggling to compete in the online market share, a takeover of Yahoo would give both companies a 30% plus share of the market making them some serious competition for Google.
“We have great respect for Yahoo, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market,” Microsoft chief executive Steve Balmer said.
At a purchase price offer of $44 billion US dollars, lets hope so for Microsoft’s sake. A big shake up in search. Perhaps its time that Google had some stiffer competition.
Particularly in the Paid Per Click platforms and publishing reach Microsoft / Yahoo should be able to bring the prices down. One can only imagine the conversations happening between the two companies. In addition to this concerns may also be valid about possible further loss of jobs at both Yahoo and Microsoft as traditional post acquisition integration strategy suggest where synergy between companies exists often jobs will be cut.
