I've been in discussions with my business partner about what to do about our new website and the general trends in the search engine optimisation industry. Seems to me (and you would have to be blind not to see it) that it's all about social networks at the moment.. so much infact that if you search for anything in Gooooogle nowadays you get a zillion blog results and references to YouTube etc and not a lot else.

I got sent a link to twitter a few days ago, and was introduced to the wonderful world of interactive timewasting. If you've never seen this site, then have a look at http://www.twitter.com and you will see what I mean.

Basically, the idea of Twitter is that you post your thoughts as they occur to you and they not only appear in almost real-time, but an archive of thoughts appear in your profile. You can even, if you would want to do this, get an interactive map of the world at www.twittervision.com and see who is thinking what anywhere on the twitter globosphere.

I was just actually thinking.. and maybe I should not post this on Twitter... that if Twitter had been available several years ago then all this grief over Al Queda could have been avoided.

I've put together an online quick DIY guide for everyone here, so that anyone who is interested (and let's face it, why wouldn't you be!) can see the principles of basic website Search Engine Optimisation. This is of course not the full lowdown... it takes years of blood, sweat and tears to learn all this stuff, so putting up everything is going to take a lot more than one post!

SEO or Search Engine Optimisation is a strange and elusive beast, driven by a thirst for knowledge and un-silencing need to be competitive. With us we have the Black Hat defenders who challenge the seemingly good intentions of the search engine giants and the While hat wizards who are there to carve a path to search engine nirvana. So its all black and white then is it! Well I have got to say it, I don't think so!

Well just got back from Ad:Tech trade show yesterday. Great show. Lots of people there, lots of seo companies we all know and love were there including, Green Light, Big Mouth Media, Cheeze, Web Optimiser and Latitude, the big 5 as I like to call them!

In addition to this it was great to see some up and coming seo companies there, namely Just Searching. Yes I know, before you ask, FireflySEO should also have been exhibiting there, but afraid to say we failed to get things organised in time so managed only as visitors this year. For those of you we met, if was great to meet you, had some really interesting conversations and can say that will be doing some real business with lots of you there.

Well off to my first AD:Tech conference at London Olympia tomorrow. Been meaning to go for past two years now but just never found the time so am looking forward to it this year round. I thought it was a bit of a trek for me living all the way over in East London, then I figured some of our seo consultants are coming all the way from our Liverpool and Stirling offices so not to complain.

As we all know, its not great to be indexing content under multiple URL's, the reason being that it trips duplicate content filters in the search engines which effects your seo. Unfortunately this happened to us when we were mucking about with development of our Wordpress template.

Anyway, should any off you wish to get rid of horrible PHPSESSID url's then please feel free to use the following code.

Welcome to FireflySEO. Well at this point its just our seo blog but the rest of the site will come soon. In our blog please look for the latest in SEO and Internet Marketing related news. We aim to keep this blog straight forward, clean and simple so if you think we are going off on a tangent please let us know.