So what is Search Engine Optimisation?
Search Engine Optimisation, otherwise known as seo is the term used to describe several activities designed to attract more relevant visitors to your website and to convert those visitors into paying customers.
Search Engine Optimisation or Search Engine Optimization?
Well that all depends where you are from. North Americans refer to it as Optimization but us European's most commonly refer to it as Optimisation. And no, of-course it is not a frequently occurring spelling mistake, we want to appeal globally so optimise (optimize) for both.
Getting more visitors to your website
The process of getting more visitors to your web site is definitely the more technical aspect of Search Engine Optimization. Getting more visitors your web site is all about understanding and applying Search Engine rules and of course, doing it better than the competition. Here are some of the issues which may be considered in an seo campaign in order to get you more visitors:
- Current site performance and rankings
- Target phrases and desired traffic levels
- Server set-up, hosting and domain Issues
- Information architecture, the way your site is structured
- 3rd party links, press releases and popularity
- Social and viral marketing strategies
- Accessibility and quality of code
- Building up internal linking structure such as SEO UK, to boost your rankings
Who are FireflySEO
Established in 2002, FireflySEO are a leading UK SEO Company based in London and run by industry experts Allan Stewart and David Fairhurst. If you are looking for an SEO Consultant in London or further a field please get in touch and we will talk you through the process.
Converting visitors into customers?
There really is no point in getting shed loads of traffic to your web site if that traffic does not convert. In order to get the best rates of conversion careful consideration must be given to many issues. Here are some examples:
- Most popular pages
- Traffic flows and direction
- Calls to action i.e. asking users to buy or register
- Intrinsic motivation, giving users a reason to buy or register
- Aesthetics and web design
Integrating seo into your business processes
In every business there are a lot of complicated processes, many of which can have impact on the company web site. When working with clients FireflySEO takes time to assess these processes and look at ways that we can build in seo methodology. Doing this means that previously standard procedures can be transformed to deliver extra benefits with very little extra work.
Sustaining seo
One of the main things that clients say to us is "Right, now that you have got us to the top, how are you going to keep us there?" To this there is no simple answer other than to say that we very much view every business relationship we have as a partnership! Partnership is VERY important to us. In addition to this we have a very pro-active approach and we won't wait for you to come to us. If there are new things that need changing we will let you know about it and make sure that your site is always ahead of the game.
FireflySEO for Search Engine Optimisation. Give us a call today!
If you would like to talk to us about Search Engine Optimisation for your company please feel free to make an enquiry or contact us.
