When DKI Goes Wrong

May 20th, 2009 | Read 2 Comments » | By Allan Stewart

Sorry I couldn't resist. Lesson 1, if you use DKI, make sure you do it right, particularly if you are a creative digital agency with clients like Citi, Nestle and Blueinc!! LOL...

DKI

Also, while I think of it is that clients like or do they actually have those clients? Really bad advert that.

Another spot courtesy of Eloi below. Barclays Bank (of all people) making some bad mistakes with DKI!

**Update** Digital agency in question have changed their ads to "Clients including." Good to know they are taking my advice.

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2 Responses to “When DKI Goes Wrong”

  1. Eloi says:
    May 20, 2009 at 2:00 pm

    Nice find ;)

    I couldn't resist either when I saw one very large UK bank was using DKI and had manage to include the keyword 'other unique search query' into their ad group... Obviously when doing some search query analysis. The post is on the SiteVisibility blog: http://www.sitevisibility.co.uk/blog/?p=176

    Reply
  2. Allan Stewart says:
    May 20, 2009 at 3:26 pm

    You know that is still a problem for them actually!! Unbelievable. If Icrossing aren't already doing PPC for Barclays they might be scribbing down a proposal very fast. Thanks for the pointer, nice spot, I have updated the post actually with a screen grab of "When Barclays DKI Goes Wrong" :)

    Reply

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